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Guidance from our Digital Marketing Experts in Seattle
Content marketing is a huge part of the world now. It includes blog posts, videos, infographics, and more with the intent to attract, engage, and retain a defined audience. The thought behind it is twofold: First, by producing this, you’re creating more pathways for people to discover your site — and, through extension, become more familiar with your brand and business. Secondly — and this is something that’s increasingly being ignored for short-term gains and in the process alienating potential customers — but by providing valuable, helpful, high quality content, […]
So, you’ve realized some (or all) of your site isn’t user-friendly or easily navigable. This is something many businesses deal with, particularly as they grow — either in size and scale or philosophically in their offerings. In this case, you’ll eventually realize that, very likely, a site redesign is necessary. Luckily this isn’t an insurmountable task! What it is, though, is a task that can work against you if you don’t consider all the factors that go into it — in this case, the SEO implications. Critically, it’s much more […]
Today’s part two in our look at editorial calendars and why they’re so indispensable. If you haven’t gotten a chance yet, we recommend giving the first part a read to learn more about how and why they can help you. Otherwise, to the rest of it all! The first steps in building an effective editorial calendar Image Source: HubSpot.com There are a handful of measures you can take that help create a solid foundation for your editorial approach. The following are steps we recommend to everyone: Once you’ve established these, […]
An editorial calendar sounds a lot fancier than it is; yes, it is a strategic planning tool that’s valuable for organizing your output, whether you’re a one-person brand or a giant organization — but in the end it’s A) a calendar for B) the media you publish. Some might say “content.” Really, so much of the success of your online presence — and through extension, business itself — can be traced back to the (quality) content you contribute. And a big factor in that success is influenced, in the long […]
UTM stands for urchin tracking module, and is a parameter that shows you how a user came to arrive on a landing page. These modules can tell you the site from which the traffic came, what part of the ad or which kind of ad a user clicked on, the type of link or campaign that brought them there, ad group, and more. To implement them, you’ll come across fields like… The tracking template and final URL suffix fields — what are they? These are the places you’ll find within the […]
At its most basic, a sitemap is a file that lists out the URLs to pages of your website. It provides information about your site’s pages and other features, as well as how everything’s related from page to page and file to file. While sitemaps are something that human users can find helpful, they’re more often used by search engines by giving them a pathway to more efficiently crawl your site . During this process, the sitemap provides a, well, “map,” as it were, guiding the search crawler through your site […]
In our current digital environment, many businesses have caught on to the importance of blogs to attract internet users to their sites. One part of this, that some aren’t as in tune with, however, is the next step of promoting the blog itself. A savvy approach to blog promotion will help maximize its reach and ensure all your efforts to write and maintain a blog aren’t in vain. For this article, we’re operating under the assumption that you’ve already optimized your SEO for your blog since that by itself is […]
Decision-making biases are something we all innately have, which affect our choices many times throughout the day. As a digital marketer for your business, a huge part of your job is understanding others’ biases. Being able to do so helps you understand their effects on your performance. Today, we’ll discuss decision-making bias specifically in regard to how they impact a landing page. Types of decision-makers One way of clarifying people’s tendencies is by breaking them down into different types of decision-makers. We find a basic but useful rundown in four […]
As we’ve covered recently, universal Google Analytics is going away July 1 of 2023. This means, if you haven’t already begun preparing, you need to do so ASAP. With that in mind as you migrate to the new GA4 that’s replacing it, here are some key metrics we recommend tracking and changes to note in the new platform. (Image Source: roastmylandingpage.com) A reminder of what’s changing When moving to GA4, you’ll immediately notice that the whole interface is new. We empathize with the fact that a changing interface for anything […]
What’s this pillar page of which we speak? A pillar page is a place on your site focused on a primary “pillar” topic. This could be covering a good or service you offer, or be about background information that’s helpful and relevant. No matter the specifics, it acts as an educational tool for users on your site. The pillar page then acts as an information base from which people can access more specific resource pages. Essentially, it’s a central hub that further links to pages on related subtopics. The pillar […]
