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Guidance from our Digital Marketing Experts in Seattle
Besides being a fun acronym to say, FUDs are an important thing to consider regarding your website. “FUD” stands for fear, uncertainty, and doubt. Essentially, they’re the reasons visitors to your site might leave without purchasing your good or service in the first place. All else held constant, FUDs lead to a poor user experience. They can often prevent otherwise interested visitors from converting, whether that’s through making a purchase, submitting a lead, etc. This is because these fears, uncertainties, and doubts undermine a visitor’s trust — can they trust […]
Regardless of the specific goal of a campaign, your marketing efforts eventually lead towards the goal of conversions. So what connects the ad and the conversion? The landing page. But what turns a landing page from, well, just a page to land on, to an effective path to conversions? Let’s take a look. First thing’s first: landing pages and your conversion paths Landing pages are an extremely common method for capturing leads. They’re useful not only to get in contact with potential leads, but also for building remarketing lists. The […]
Landing pages are critical in helping generate leads, sharing what sets your product or service apart, and turning users into customers. Online marketers hit at a higher rate by sending traffic to a dedicated landing page instead of an existing generic homepage. But not all landing pages are equal. So, what is it that makes an effective landing page? Here is what to consider when creating one: There’s No Such Thing As a Perfect Landing Page As easy as it would make everything, there’s no one perfect landing page. Since […]
This is part two of our three part series on Facebook Advertising for Beginners. For part one of our series, read Facebook Advertising For Beginners, Part 1: Research and Setup. With the right design, execution, and management, Facebook Advertising can be a cost-effective and fruitful way to market your business to the right audience at the right time, and reach the people who are most likely to convert. However, Facebook ads only serve to catch the attention of the Facebook user to get them to click; the action a user […]
There is some confusion about what a landing page is and is not. As you read on, you’ll understand the characteristics of a landing page, and how you can design effective landing pages to collect data to benefit your company and optimize your online marketing efforts. A Landing Page Is: A landing page is a solo webpage with a focused sales pitch that is designed to get a visitor to take action. A landing page contains a form to collect visitor information. A ‘form’ on a webpage is a section […]
