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Guidance from our Digital Marketing Experts in Seattle
A conversion tracking setup consists of three essential components: Google Tag Manager, Google Analytics, and your website platform itself. The site platform is also referred to as a content management system, or CMS. These platforms work together starting with Google Tag Manager, wherein you create tags, which fire off when a trigger is, ahem, triggered by a user completing its associated action while on your site. Both the tag and the trigger is something you create and apply. The “event” corresponding to this tag is created in Google Analytics and […]
Of all the areas of digital marketing that we deal with at Fujisan Marketing, the thing that makes it all possible is tracking. Or, rather, all our digital marketing efforts would be moot if we had no idea how well they were working. Because of this, no matter how great your online marketing is otherwise, you can’t really do anything with it — much less adapt and improve — if you don’t know the final results it’s getting you. With that in mind, it is vital to have functioning, accurate […]
If you work with us or follow our blog, you know that we’re highly motivated by data and efficiency. Our appetite for data makes us partial to Google Tags, and our appreciation of efficiency draws us to Google Tag Manager: A free tool that makes complex data tracking easy to manage; bringing all of your code, tags and triggers in one place for simple and effective tag management. Note: Google Tag Manager can be used for both websites and mobile applications; for the sake of simplicity, we’ll refer only to […]
