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Guidance from our Digital Marketing Experts in Seattle
For many, when we think about digital advertising, we think about static ads. As the name implies, these are advertisements with still assets — copy, visuals, etc. They make up a huge swatch of the online advertising ecosystem. And yet, many platforms are pushing video content hard. The movement (and often audio stimuli) of these media naturally pique users’ interest simply on this basis. As these videos and moving advertisements get more important, it means your static ads are constantly having to compete with them — a medium that’s more […]
We’ve talked a lot about Google Ad extensions at Fujisan — today, we’re gonna dive into sitelink extensions. Sitelinks are a type of extension that create additional links you can include in your PPC ads. For example, if a user falls upon a sitelink on your PPC ad and clicks on it, they will be taken to a specific part of your website. Let’s dive in: More about sitelinks, identifying them, and why to use them Sitelinks appear as additional links on your Google ad right below your description text. […]
If your business sells things, you’ve probably familiarized yourself with Google Shopping. This is a campaign type available to advertisers through Performance Max, Google’s new(-ish), more automated ad campaign platform that was rolled out in 2020. With Google Shopping, you can sell products online by having chosen ones appear in searches throughout Google’s realm like search results, YouTube, or Maps. You can also use Shopping to drive in-store purchases if you have a brick-and-mortar store depending on your goals. With that in mind, there are a few tips we like […]
As we’ve covered recently, universal Google Analytics is going away July 1 of 2023. This means, if you haven’t already begun preparing, you need to do so ASAP. With that in mind as you migrate to the new GA4 that’s replacing it, here are some key metrics we recommend tracking and changes to note in the new platform. (Image Source: roastmylandingpage.com) A reminder of what’s changing When moving to GA4, you’ll immediately notice that the whole interface is new. We empathize with the fact that a changing interface for anything […]
As far as social media advertising goes, LinkedIn holds both a unique position and multiple unique ad types and placements. (We discussed those different LinkedIn ads in a prior blog.) The ad types include options such as sponsored InMail, for which there isn’t really comparable on any other social media platform. Meanwhile, LinkedIn’s professional focus allows you to target audiences in realms that reflect that, such as by employment, education, seniority, etc. A more recent development here is a new ad type: Document Ads. Let’s dive into them. What are […]
For businesses that provide a localized service in their community, the aptly-named Local Services Ads are an important aspect of their online advertising. These ads are a specific type shown to users searching for services within their region on Google. This could be home services like roofing and plumbing services, or professional services like local lawyers or bookkeepers. If your business falls under this category, Local Services Ads allow you to show in search results with text and a small graphic of your service. Alongside this, users will see the […]
As a marketer, you’re probably already putting work into search advertising to get your brand in front of eyeballs. What you might not be doing, however, is bidding to put your brand in front of eyes that are already looking for you. It does initially sound kind of silly — if someone already wants to find you for free, why put money towards that? Well, here’s why: Brand keywords and why bidding on them benefits you As the name suggests, brand keywords are just words and names associated with your […]
One of the fundamental maintenance tasks for a search marketer is checking up on your search term reports. If you’ve been doing this for a while (2014 or earlier, to be exact), you might also know them by their predecessor’s name of search query reports, or SQRs. At Fujisan, we also understand that a big part of this is one of the most nuanced, “human” tasks we do; that is, deciphering the intent behind people’s searches. In a world where so much is based on automation and algorithms, this is […]
In this age, when it comes to selling your work, it’s reallyhard to be successful without using Facebook or Instagram. And actually, according to market research, just over half of Facebook and Instagram users have purchased items they saw while scrolling and seeing a product catalog. So, let’s talk about this product catalog. What is it and why do you need it? Well, first, let’s address what it is: your Facebook catalog is where your information is stored regarding the products you’re advertising on Facebook, or on Instagram. So, basically, […]
As a business owner, you’re probably well-versed in advertising online with help from many different platforms. If you’re like most, the one you’re most familiar with is probably Google Ads. However, here is the latest scoop, Google is part-way through transitioning its Ads users towards an upgraded version of its platform, called Performance Max. This might not be so much of a secret, as you may have already noticed your own local campaigns might have recently upgraded automatically to performance max during August and September, which was precisely when Google […]
