Blog
Guidance from our Digital Marketing Experts in Seattle
We are pleased to announce the newest member of the Fujisan Marketing team, Alec Hider. Alec joined us in November 2023. We sat down with Alec to learn more about his background in digital marketing as well as his hobbies outside of the workplace. Tell us about your Search Marketing background prior to joining Fujisan Marketing. Prior to joining Fujisan Marketing, I worked at an agency in Columbus, Ohio, where my journey in Search Engine Marketing began. I created Google Ads, Microsoft Ads, Google Local Service Ads and more for […]
Our clients are some of the smartest people we know, and they ask great questions. There are, of course, some questions that tend to crop up again and again, so we want to share our wisdom on those topics. To answer some of the most common questions we get, Victor Madaris discusses Google’s Recommendations, Microsoft Bing, Performance Max (Pmax), CPCs, and more.
Launching (or re-launching) a website is a major undertaking, and there’s plenty of work to be done to ensure that it’s successful. One of the most important things that can guarantee success or failure is the effort you put into your SEO. From redirects and tracking to SERPs and EEAT, Susanna Chaudhry shares what makes for a smooth website launch and what can create more issues.
If you’ve been running ads on Facebook or Instagram, you’ve probably noticed that the Meta Pixel that you’ve come to use — or Facebook Pixel, as it used to be called — has gone missing. And if you’re like a lot of people advertising on these platforms, you may have found this whole “where did my Meta Pixel go?” conundrum to be a pain. You’re not alone. As all users, both for business and personal, have noticed over the last decade-plus, that the Facebook/Meta is constantly changing the components of […]
2024 is going to bring some big changes to the digital marketing landscape, and we want you to be prepared. Preston sits down with Josh Dirks, the Founder and CEO of Project Bionic, to discuss what the year has in store. They talk about whether the AI and ChatGPT craze is over-hyped, plus cover first-party data, short-form video, the rise of the micro-influencers, and more.
We’ve talked a lot about Google Ad extensions at Fujisan — today, we’re gonna dive into sitelink extensions. Sitelinks are a type of extension that create additional links you can include in your PPC ads. For example, if a user falls upon a sitelink on your PPC ad and clicks on it, they will be taken to a specific part of your website. Let’s dive in: More about sitelinks, identifying them, and why to use them Sitelinks appear as additional links on your Google ad right below your description text. […]
We are pleased to announce the newest member of the Fujisan Marketing team, Kyle Getz. Kyle joined us in October 2023. We sat down with Kyle to learn more about his background in digital marketing as well as his hobbies outside of the workplace. Tell us about your Search Marketing background prior to joining Fujisan Marketing. I started my search career at Microsoft managing paid search accounts on Bing. From there, I moved to an automotive agency where I managed digital strategy for paid search, display, and retargeting. I then […]
We are pleased to announce the newest member of the Fujisan Marketing team, Piper Shethar. Piper joined us back in April 2023. We sat down with Piper to learn more about her background in digital marketing as well as her hobbies outside of the workplace. Tell us about your Search Marketing background prior to joining Fujisan Marketing. I graduated University of Washington in the Spring of 2022 with a degree in Cinema and Media Studies. Prior to Fujisan I worked on organic social campaigns. Why do you love digital marketing? […]
It’s easy, with how everything feels online now, to forget that the vast majority of purchases are still made offline. You’d be forgiven for feeling like everything is happening online, but the reality is that still over 80% of purchases in this country are in-person. So then why does so much of the online advertising sphere seem to talk like the offline world straight up doesn’t exist anymore? If that’s you, one of the first steps to “un-forgetting” the real world — and how to include it in your digital […]
So, you’ve realized some (or all) of your site isn’t user-friendly or easily navigable. This is something many businesses deal with, particularly as they grow — either in size and scale or philosophically in their offerings. In this case, you’ll eventually realize that, very likely, a site redesign is necessary. Luckily this isn’t an insurmountable task! What it is, though, is a task that can work against you if you don’t consider all the factors that go into it — in this case, the SEO implications. Critically, it’s much more […]
