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Facebook Advertising for Beginners Part 2: Find and Engage Your Audience.

This is part two of our three part series on Facebook Advertising for Beginners. For part one of our series, read Facebook Advertising For Beginners, Part 1: Research and Setup. With the right design, execution, and management, Facebook Advertising can be a cost-effective and fruitful way to market your business…

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Facebook Advertising for Beginners, Pt. 1: Research and Setup

Social media advertising is one of the most cost-effective forms of advertising available to businesses today. With a whopping total of over 100 billion active users on Facebook, it’s no wonder why Facebook advertising has grown in popularity. Facebook advertising is one of the biggest advertising platforms on the Internet…

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Understanding The Basics Of Google Tag Manager

If you work with us or follow our blog, you know that we’re highly motivated by data and efficiency. Our appetite for data makes us partial to Google Tags, and our appreciation of efficiency draws us to Google Tag Manager: A free tool that makes complex data tracking easy to…

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How To Effectively Measure, Track, And Quantify Your SEO Progress

As the old adage says, what gets measured gets improved. But in the world of SEO where everything gets measured, the number of metrics provided can feel paralyzing. You may think: What metrics matter the most to my business? How do I know if my site is performing well? How…

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A Beginner’s Guide To Link Building

If you get called in for an interview at your dream company, you may decide to ask a current employee for a referral. If this employee is highly esteemed at that company, their reference will weigh heavily, if they’re not, their reference may actually hurt your chances. On the same…

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A Beginners Guide To Programmatic Advertising

If you’re in the digital marketing space and have run across the term Programmatic Advertising, you may have a difficult time finding descriptions that are easy to understand, and don’t require you to already be a digital advertising expert. That’s why we’ve made this beginners guide. Programmatic Advertising is a…

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Email Marketing: Why It Works, And How It Can Work For You

With a whole arsenal of tools to help marketers gain exposure, including social media, physical mail, TV ads, and paid online ads, email marketing continues to be proven as one of the most powerful methods for converting contacts into customers. Here are just a few of the reasons email marketing…

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How to Design and Optimize an Effective Landing Page

There is some confusion about what a landing page is and is not. As you read on, you’ll understand the characteristics of a landing page, and how you can design effective landing pages to collect data to benefit your company and optimize your online marketing efforts. A Landing Page Is:…

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The Ultimate Guide to Google Analytics Terms

Google Analytics is one of the most powerful tools a company or organization can use to gather important marketing data. But once you finally get through the headache of getting your Google Analytics profile set up, it can be tough to decipher what all that data actually means. We are…

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Measuring to optimize your SEO strategy

There’s no one-size-fits-all strategy to optimizing SEO. Great SEO is built on implementation, data analysis, and iteration based on performance. That is why accurate measurement of relevant data is critical to building a strong, optimized, SEO strategy.  For our clients, our prefered platform for tracking SEO progress is Google Analytics.…

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