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Guidance from our Digital Marketing Experts in Seattle
Creative is sometimes the first thing that catches a user’s eye. Visuals are meant to capture our audience’s attention and draw them in, encouraging them to learn more about the business and services we offer. And there’s more that goes into creative than just images. Molly Hawkins, founder of We Are Unicorns, joins us to talk about what makes for great creative, and what to do with a limited budget, and how AI can help support creative efforts. Learn more about We Are Unicorns at weareunicorns.co.
When it comes to Google advertising, the Google Search Partners Network is probably one of the more under-discussed tools it offers. Businesses and brands often wonder — with good reason — if the pros are worth it for the potential cons. After all, there is a certain level of ambiguity to it, and there’s far less control over ad placement on Google Search Partners than on Google proper. This uncertainty is exacerbated by the fact that Google doesn’t give a full list of sites or apps within this network, meaning […]
In manual bidding you tell Google how much you’re willing to pay for each click, automated bidding adjusts bids on your behalf to optimize for your goals. Automated bids are tweaked by Google in response to their performance and other insights, which in theory should make them more efficient. Within the automated bidding category is the further optimized Smart Bidding option. This is an automated bid setting that optimizes specifically for conversions or conversion value — that means it’s more specialized and better-suited to some goals, but you shouldn’t use […]
When working with clients, account managers are on the front lines of communication. But what makes for a good account manager? What makes a bad account manager? Chris Copacino from the agency Copacino Fujikado joins us to shed light on account management best practices, expectation setting, and how good account management leads to client success. Plus, Chris shares the five P’s and talks about putting a rock on the table.
eCommerce impacts our day-to-day life because it’s how we find new products and get them delivered to our front door. But it’s not just Amazon anymore! Social media is changing the game by getting involved in online shopping, not to mention the small shops that have all the tools at their disposal to set up their own eCommerce site. Iestyn Mullins joins us to talk about the state of eCommerce marketing.
Every dollar of spend matters in digital marketing! But Google and Facebook are companies that want to maximize their profits, too, so sometimes they create features that may be more amenable to their own needs rather than the needs of the advertiser. Joe Kim, founder of Frontside Consulting, shares some of the landmines, gotchas, and specifics within Google Ads and Facebook Ads to look out for.
For many, when we think about digital advertising, we think about static ads. As the name implies, these are advertisements with still assets — copy, visuals, etc. They make up a huge swatch of the online advertising ecosystem. And yet, many platforms are pushing video content hard. The movement (and often audio stimuli) of these media naturally pique users’ interest simply on this basis. As these videos and moving advertisements get more important, it means your static ads are constantly having to compete with them — a medium that’s more […]
While it has plenty of features and tools to play around with, one thing you should always be doing in Facebook Ads (and for your digital marketing program overall) is run A/B tests. A/B testing helps ensure you’re maximizing the performance of your budget by constantly trying new ways to get better results. Emily Lewis shares her years of experience in Facebook Ads with her tips and tricks for A/B testing.
It’s a long-held belief that, in SEO, content is king. In other words, your SEO program is only successful if you generate new, unique, engaging content on a regular basis. But is that still true? What changes have there been in recent years to the type of content that you should produce to maximize your SEO efforts. Samantha Pape joins us to talk about whether content is still king.
Content marketing is a huge part of the world now. It includes blog posts, videos, infographics, and more with the intent to attract, engage, and retain a defined audience. The thought behind it is twofold: First, by producing this, you’re creating more pathways for people to discover your site — and, through extension, become more familiar with your brand and business. Secondly — and this is something that’s increasingly being ignored for short-term gains and in the process alienating potential customers — but by providing valuable, helpful, high quality content, […]
